About Us

Hi! I’m Martin Threlfall, founder and Managing Director of Logical Assembly.

Over the past few years, the design and digital marketing industry (particularly SEO) has come in for a lot of criticism. It's no secret that there are a great number of disreputable providers out there, often termed 'churn and burn' operations, leaving behind a trail of dissatisfied clients.

I saw this as a golden opportunity. It seemed to me that the Australian small to medium sized business sector was crying out for a web design and marketing services provider who could combine talent and aptitude, with a genuine desire to go that extra mile for their clients.

Logical Assembly was created. At first there was a challenge with bringing on board new clients. Previous bad experiences meant that potential customers often approached with a great deal of skepticism. But through our commitment to customer service and quality control, they were soon won over. Thanks, at first, to word of mouth referrals, the business grew steadily from there.

Here are some things that set us apart:

  • High quality web and marketing services
  • Excellent customer service
  • Affordable prices for small and medium sized businesses
  • Focus on building long term relationship with clients
  • Transparency and honesty with all dealings
  • 'Going the extra mile'

At Logical Assembly, the cornerstones of our business are based upon customer service, quality, and quality control.

A strict, process driven approach ensures that we have a meticulous attention to detail. This applies to all aspects of our work, from client communications, through to our internal knowledge base, which has to be updated on a daily basis, ensuring that we are constantly keeping up with the latest trends.

Allow us to help you reach your goals. Let’s do it!

Quality through adherence to process

So far 100% of our clients have said that they are willing to provide referrals for us. 100%? How do we achieve that?

The website design and digital marketing industry has come under a great deal of scrutiny in recent years, due to a large number of providers malpracticing, and a lot of customer dissatisfaction. We realized that to be truly successful we would need to provide the highest standards of quality control and client communication.


Our background is in procedural programmming and by applying strict process lists to all aspects of our work has enabled us to ensure that no detail, however small, never gets overlooked.

  • A process-based approach guaranteeing high standards
  • Focus on quality client communications